Knowing Your Shadow in the Age of Inbox Warfare

Or, Why Your Passive-Aggressive Emails Are Just Your Inner Irishman Having a Chat


If Carl Jung were alive today, I’m convinced he’d spend more time analysing your inbox than your dreams. Because in every unread message, every clipped “Thanks,” and every “Per my last email,” lies the shadow—the part of ourselves we’d rather not admit exists.


You see, the shadow isn’t just a fancy word for bad behaviour. It’s the collection of all those feelings, frustrations, and truths that we shove down because the polite workplace demands it. But, as any Irish mammy will tell you, what’s hidden tends to bubble up in unexpected ways — usually with a sharp twist of humour and a hefty dose of sass.


Take the classic passive-aggressive email — that “Interesting thoughts” that’s really a “Are you fecking serious?” or the “Love this! Just a few tiny tweaks,” that translates to “I’m pretending to care but I’m about to rearrange everything.” Or the silence, followed by a WhatsApp group rant that’s so authentic it’s almost beautiful.


Jung taught us to know our shadow, to welcome it as part of the whole self. But in today’s digital trenches, knowing your shadow means recognising when you’re about to unleash it in a thread — and maybe holding back before hitting send.


Because here’s the craic: your shadow is human. It’s real. And when you give it a voice—not in anger, but in honest reflection—you start to change the way you communicate. You move from being a digital warrior to a digital soul.


And that, my friends, is worth more than the snappiest reply or the fastest follow-up call.


So next time you’re tempted to reply with that little jab, think of Jung. Think of the shadow as the mischievous Irishman inside you having a chat. Then ask: What’s really behind this? What part of me needs kindness?


Remember, in the words of an old Irish proverb, “Ní bhíonn an rath ach mar a mbíonn an smacht.” — “There is no success without self-control.”


Master your shadow. Master your inbox.

And bring a bit more soul to the digital noise.


Powered by Analog Soul — for the humans still trying to make sense of the machine.

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